OKLAHOMA CITY (JAN. 11, 2023) – Paycom Software Inc. (NYSE:PAYC), a leading provider of comprehensive, cloud-based human capital management software, is a winner in the 2023 BIG Innovation Awards, presented by Business Intelligence Group. Paycom is recognized in the Organization category for its innovative approach to branding and marketing Beti®, the first self-service payroll solution that empowers employees to do their own payroll.
According to a recent poll conducted by Morning Consult on behalf of Paycom, payroll errors cause nearly 1 in 5 American adults to take drastic financial actions, including skipping bill payments, forgoing groceries and overdrawing checking accounts. Beti, launched in 2021, allows employees to find and fix payroll errors before payroll submission—all from a single software.
The Morning Consult poll also showed nearly all workers said the ability to check and fix errors before payday would positively affect them personally and/or professionally.
Paycom’s TikTok strategy promoting Beti paved the way for the company to grow the largest following of any human capital management brand and took a TikTok campaign to TV by pairing with influencer Corporate Natalie. The company also partnered with actor Shemar Moore and renowned investor Barbara Corcoran Paycom on campaigns.
“As Paycom continues to bring innovative concepts to life through our technology, we’re charged with doing the same with our marketing and advertising. We’re grateful to be recognized and excited by the thousands of companies that have already switched, and are realizing the benefits of a more transparent and user-friendly experience with payroll,” said Adam Ballard, Paycom’s vice president of marketing.
Organizations from across the globe submitted recent innovations for consideration in the BIG Innovation Awards. Nominations were judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions. Paycom is the only Oklahoma-based company to make this year’s list.
“Innovation is ‘business critical’ in today’s society,” said Maria Jimenez, chief operating officer of Business Intelligence Group. “We are thrilled to be honoring Paycom, as they are leading by example and improving the lives of so many.”
To watch some of Paycom’s winning campaign videos, visit https://www.paycom.com/resources/blog/why-corporate-natalie-is-over-outdated-payroll/.
