Recruitment is a two-way street. Employers want to vet, qualify and ultimately secure the best candidate possible. Meanwhile, applicants want to ensure the company they consider is a culture fit for their long-term satisfaction and development.
Automated recruiting processes help businesses convey their culture and engage talent before they’re hired. After all, recruitment isn’t just a reflection of an organization — it’s the first impression a prospective employee gets.
Applications and interviews give candidates a glimpse into companies’:
- organization
- coordination
- communication
- empathy
If meetings are difficult to schedule and messages aren’t returned, candidates will assume the business treats its employees the same. But with a proactive and automated recruiting process, applicants can see themselves as important — not a nuisance.
Why should companies care about relevant recruitment processes?
Hiring practices reflect a business’s employer brand. Most executives know they can’t hire the best people without a compelling image. In fact, 72% of them agree their brand significantly impacts recruitment, according to a global LinkedIn survey.
And when candidates have a negative application experience, they’ll likely share it. A staggering 32% of applicants post online about negative interactions, per a 2022 Talent Board survey.
Weaving culture into automated recruitment processes also helps employers identify candidates who will thrive in the workplace. Business.com suggests these employees:
- boost engagement
- improve satisfaction
- strengthen employer brands
- lower co-workers’ stress
Plus, applicants who have an excellent experience but don’t get the job are more likely to apply again later.
What are the other benefits of applicant tracking systems?
Automated recruiting software — or an applicant tracking system (ATS) — brings efficiency and insight to talent acquisition. The right ATS lets recruiters easily see where any applicant is in the process and simplifies connecting with them.
An automated recruiting process also:
- improves internal and external communication
- personalizes hiring and engages prospects
- establishes clear guidelines
- decreases recruiter bias
- helps mitigate compliance risk
Read this guide for an in-depth look at each of these advantages.