The holiday season can be filled with joy, but for many retailers and their employees, that feeling quickly subsides. With the new holiday tradition to keep doors open later than ever – and in some cases, for 24 hours – employees simply lose their drive and holiday cheer.
The winter holidays bring big revenues for retailers, which is why it is important to have an alert and energized staff. Employees are the lifeblood of a company, so you want to ensure their needs are met first and foremost. A fun and rewarding work environment spills over into employee production. Put in what you want out, but investing in your employees results in improved morale, higher productivity and, ultimately, more sales.
Here are a few tips retail managers should keep in mind for the season.
Be Present, Alert and Available
You’re busy, yes, but this time of year, who isn’t? Don’t neglect your responsibilities; make an effort to show your face in the store. Make sure your presence is known not only up front, but in the back room, too.
Spread the Cheer
As the leader of your team, it is important to keep morale up. There are many fun and creative things you can do to relieve some of the stress associated with the holiday season: Have theme days, bring treats (this is also great for building energy) or start a tradition of playing Secret Santa – the options are endless.
Show Your Appreciation
The holidays are a time for giving. Take this time to give thanks to those outstanding employees who help keep your business functioning and flourishing.
Recognize those whose efforts are outstanding. Incentives are always great, but even just a verbal recognition does wonders for improving overall morale and production.
The biggest thing to remember here is to be flexible. When possible, be willing to adjust schedules. When time doesn’t allow for full vacation days, an hour here or there will go a long way.
Mix it up
Typically, holidays shifts are longer than others, so it is important to give employees small breaks to re-energize. Also, consider changing up their positions throughout the shift. Creating some variety will eliminate the monotony of doing the same task the whole time.
Finish Strong
For retailers, the holidays don’t end at Christmas. Prepare yourself and your employees for the final push in January. Get ready for returns and exchanges ahead of time so you’re not scrambling come the first of the year.
