Action and Interaction 2018: Swaying Consumer Behavior and Fostering Collaboration

Guest:

John Doorley, Elon University communications professor and best-selling author of Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Two trends expected to grow in popularity throughout 2018 are employer’s brands and reputation swaying consumer behavior, and leaders encouraging more in-person interaction and less working remotely.

Regarding the former, according to CareerBuilder, 58% of employees are less likely to buy from a company they applied to, but never received a response. Meanwhile, related to the latter, IBM has ceased its remote-working program, pushing thousands of employees back into the office. These trends already have changed the way employees work. Is your organization prepared to adjust and adapt?

In this week’s episode of HR Break Room^®, co-hosts Caleb Masters and Chelsea Justice talk with communications expert John Doorley about these emergent workplace trends, as well as:

• the importance of having a strong internal and external brand, cultural values and a reason for being clearly communicated to employees
• the negative impact that poor employee and candidate experiences can have on an organization’s reputation, product and bottom line
• how HR and senior leadership must work together to communicate with and engage employees effectively, regardless of location, regardless of location